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Is a strategic process of establishing a unique and compelling position in the minds of target consumers, differentiating brand from competitors. Brand positioning is established relative to competitors and ensures that your target consumers know the unique value you offer when they think of your brand. Successful brand positioning leads to increased market share, customer loyalty, and a sustainable competitive advantage, driving the overall growth of a business.

is the plan through which a business is able to define and identify itself favorably with consumers. Incorporating everything from storytelling, values, appearance, and mission, a holistic brand strategy is how a business communicates its promise to consumers. A successful brand strategy helps a business connect with consumers by establishing its own unique and memorable identity.

is a strategic document that outlines how you will convey your brand identity, values, and message to your target audience. It helps you align your marketing activities, channels, and goals with your brand vision and purpose. But creating a brand communication plan does not have to be expensive or complicated.

is a smart way of gathering information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research.
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